according to jobs theory, which of the following is an example of a job story?
- Our customers buy our product because it helps them feel more confident in social situations.
Many hours of study and then you try to pass the exam? Each exam is aprox 2 hours. Your time is more valuable than money.
When a Buyer has already made a bid on an item, they are anxious about missing a counter bid and want to immediately receive counter bid notifications, so they can have enough time to evaluate and update their own bid.
[update June 4th 2014] After working with Job Stories for a while now, I’ve changed ‘Motivations’ to ‘Motivations and Forces’. Look to 5 Tips For Writing A Job Story which touches on this. Also learn more about the forces via this podcast and this short article .
In the factory we make cosmetics; in the drugstore we sell hope.
Take it from me, don’t waste your time trying to dissect Jobs into different types. It’s about as productive as trying to answer, “How many angels can dance on the head of a pin?”
Similarly, when you look at marketing and innovation through a Jobs-to-be-Done lens , everything looks different:
When looking at marketing and innovation through a jobs-to-be-done lens, a theory begins to emerge.
After a decade of practicing Jobs Theory with companies ranging from $50 million to $50 billion in revenue, I couldn’t agree more with Clay. Identifying the job your customers are hiring your product to do is very difficult. Yet for the companies I’ve worked with, it has been the difference between declining or accelerating revenue growth.
The good news is that speed and accuracy in a functional job can be measured, so we use “time” and “likelihood” as the main metrics to define customer needs in a job.